Don't Feel Like You Fit In? Here's How To Uncover A Company's Culture!
UNCOVERING COMPANY CULTURES: Fit is More Important Than Your Skills and Experiences
After a 30-year career in six different industries and
spending a considerable amount of time coaching
executives in a dozen different organizations, I have
concluded that the cultural alignment between you and
the organization is the most critical factor to determining your
future success and happiness.
1. Public vs Privately Owned. Companies that are publicly
traded can have a completely different sense of urgency
than a privately held company. If you can't stand up to
the sales pressure of 'making the numbers' every quarter
or operations need to pinch pennies in the 4th quarter, a
public company might not be for you. Strategy can be
long term in nature but certainly the tactics have real
here and now implications. If you are uncomfortable
with a sales gun to your head four times a year, maybe a
privately held company with a longer-term vision and
less pressure around month-to-month or quarter-to-quarter
financial reporting is for you.
2. Control. Many companies are very closely held,
especially if they are family owned and operated. Just
today I had a maternal figure in a family-owned business
reach out for advice on how to balance the expectations
of the 2nd generation with the need to hire and recruit
outside business executives. If you are not comfortable
with some level of nepotism, a family-owned
organization might not be for you. You need to
understand you are a hired gun in a family clique that
you will never be part of regardless of your position. Face
it, even if you are the hired CEO or President of a family owned
company, you are not going to be sitting at that
Thanksgiving dinner table.
3. Industry. Every industry has its own nuances, and it is
very important to know what you are getting into. Auto
and Energy are VERY cyclical and run distinct cycles of
intense hiring and growth followed by equally intense
periods of divestitures and layoffs. These types of cyclical
industries are not for the weak of heart or stomach. In
the past ten years, we have seen intense gender bias in
some industries, in particular the tech world. If you need
a visual on the bias in coding and development, women
make only up 11 percent of executives in Silicon
Valley and earn 73 percent less than men with the same
educational credentials.
4. Size. Company size can have a lot to do with job
satisfaction. The smaller the company, the more visibility
and influence you may have to strategy and decision
making. In addition, you will be expected to wear many
hats and be able to make a difference that will be
recognizable and have your personal stamp. The
downside is small companies run very lean. They
reinvest profits and margin back into the organization.
You sit in secondhand furniture and might be deferring
compensation for future equity or profit sharing. There
is no G7 and private jets waiting. There are no lavish sales meetings or
client outings at five-star resorts but there can be a
tremendous amount of job satisfaction. Additionally,
there can be a significant difference in the talent that is
attracted by large public vs the smaller tightly held
companies. If you take a highly cerebral approach to
problem solving and like to be surrounded by thought
partners, you may need to reach externally for that fix in
a small or mid-market organization.
5. Location and Communication Style. Communication
style is usually driven by two things - geography and
ownership. If you are working for a family owned,
private company based in the Southeast US, you can
count on a very indirect communication style. If you
grew up on a farm in Wisconsin, you will get a
performance review in Atlanta and have no idea
whether you are on top of the world or about ready to go
on a PIP (performance improvement plan). Midwest and
NE are direct and those from the South would say 'in
your face'. As a holdover from an early farming culture,
communication in the Midwest can be polite, but firm
and direct. The South and West Coast you might need a
translator if you are a Chicago or Minneapolis
native. Having worked for more than one Atlanta based
company, I have found it necessary to triangulate
conversation and ask polite but direct questions to
garner clarity on ideas, issues, and opportunities.
6. Matrix Structure (COE's). One of the biggest challenges
I have ever faced in my career has been the transition
from an organization where I controlled all my resources
directly to a highly matrix organization. The difference
can sometimes be slower cycle times in exchanged for a
higher quality output. Patience and ability to influence
are keys to success in a COE (Centers of Excellence)
model. If you find yourself in a matrix COE model, you
better be someone who can sell internally and thrive in
an environment that is highly collaborative. The upside
to a COE/Matrix structure is that if you like to have your
voice heard, these organizations bring in valued cross
functional partners like you as SME's (subject matter
experts) more readily than other organization
structures.
7. Centralized or Decentralized Management. In the
retail and restaurant industry, in addition to other B2C
organizations, you will find decision making pushed out
as close to the client as possible. This enables higher
client satisfaction as well as generating insights that
drive new product and service development. These are
organizations that move quickly. They are action
oriented and value quick decision making and
problem/issue resolution. They are fast paced and lively.
You can become extremely frustrated if you are in a
corporate office charged with driving brand or
compliance marketing. Many times in the field there is a
high level of optionalism at the point of client contact
that leads to internal conflict with those charged with
compliance.
In summary, the due diligence you do up front can save you a
tremendous amount of frustration and ultimately job
dissatisfaction in later weeks, months, and years. Knowing how
YOUR STRUGGLE IS REEL
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